Over the past ten years, mobile app users around the world has risen at an astronomical rate.  There are billions of people who currently use a smartphone on a daily basis, and another billion phones are sold each year.  With so many people staring at their phones all day, it would be a shame to miss out on making money off of them.  This is the importance of building a mobile app for your business and using mobile apps to advertise your business, in a nutshell.

It is not just big corporations and pay to play time waster games that can use apps for their business.  No matter what your company is, at the end of the day you provide a service.  That service can be provided via a mobile app.  At the bare minimum, these apps are one more way to get your name and face out there for the world to see.

Mobile apps are used for delivering services and goods to your customers, but they can also be used to offer loyalty programs.  Many companies use the apps to provide reward points for their customers, and those rewards are only available if they use the app.  The rewards build up and can be redeemed for various coupons and discounts, but more importantly, they motivate the customer to come back again and keep those points and rewards coming. 

These loyalty programs are just another way of providing value to your customers.  Face-to-face customer service is exactly that.  There have been some tweaks here and there, but at the end of the day, they have not changed very much over the years.  You stand in line, you go tell the person what you need them to do, they do it, you go home.  That is how it has been for a hundred years. 

Mobile apps provide these services from the comfort of home.  We live in a world of convenience.  The rewards serve the “What have you done for me lately? “ crowd, while the ease of the service and transaction serve the “I want what I want, I want it now, and I don’t want to get out of bed to get it!” crowd.  While the world of technology grows and grows on a daily basis, it is much easier to keep up with technology via the app than it is physically in the store. 

Mobile apps are used to boost brand awareness, create and maintain customer relationships by using the app to put your face to face with your consumer, showing them how much their business means to you. This will lead to retaining customers and creating new lifelong supporters.  Mobile apps can advertise and support your business in nearly any way that you can imagine, you just need someone to build it.  Progressive Office specializes in mobile app development and marketing.  If you are in the market for a mobile app, or if you have any questions, please visit www.progressiveoffice.com